Social Media Marketing Masterclass: Facebook & Instagram is suitable for anyone seeking to learn how to market on the biggest social media platforms, namely Facebook & Instagram, without prior experience. Developed by an experienced CMO, the course provides tangible tools and actual documents to make you ready to begin a job in social media marketing. You will be trained in account management, content creation, designing a social media calendar, increasing community participation, and measurement of the impact.
The course "Social Media Marketing Masterclass: Facebook & Instagram” is incredibly practical and filled with hands-on assignments and successful cases from Discord, Trinny London, ACTA School, and CAROL Bike. It’s a great chance to address content pillars, develop content ideas, create eye-popping visuals, and write compelling captions. In addition, you will discover how to recycle content, encourage such users’ contributions as UGC, Moderate online communities, and Conduct Social Media Audits. Another component of the course is templates for content banks, social media calendars, dashboards, and design briefs that can be currently applied to the job.
Social Media Marketing Masterclass: Facebook & Instagram Table of Contents:
- Masterclass Outline - 07:06
- Masterclass Plan - 02:26
- Learning Tips - 04:00
- Intro to Social Media - 05:41
- Facebook Overview - 04:57
- Instagram Overview - 03:12
- Social Media Process - 02:11
- Brand and Tone of Voice (TOV) - 04:49
- Case Study: CAROL Bike - 03:10
- Case Study: Discord - 02:25
- TOV Analysis - 3 Questions
- Content Pillars - 02:59
- Case Study: Content Pillars for CAROL - 02:06
- Content Pillars for Discord - 1 Question
- Concept Ideation - 03:14
- Framework '10 Content Sources' - 02:34
- Content Source: Brand - 02:04
- Repurposing - 03:26
- Repurposing for ACTA - 1 Question
- Content Source: Team - 02:47
- UGC - 04:40
- Content Source: Partners - 02:00
- Competitors - 02:42
- Idea Selection - 02:16
- Social Media Calendar - 04:32
- Social Media Tools - 04:39
- Copywriting in Social Media - 04:51
- 5 Rules of Copywriting - 16:49
- Copywriting - 5 Questions
- 5 Rules of Social Media Copywriting - 10:56
- Content Checklist - 02:30
- Copy for Different Formats - 3 Questions
- Hashtags - 02:32
- Bio Writing - 04:07
- Visuality in Social Media - 05:12
- Creatives for Social Media - 22:40
- Content Production - 05:31
- Canva Designs - 02:03
- Canva Design - 1 Question
- Design Briefs - 07:41
- The Basics - 09:00
- Reactive - 02:52
- Proactive - 03:28
- Operational Tips - 05:41
- UGC Management - 03:15
- Reporting - 05:09
- Social Media Listening - 05:09
- Insights - 09:48
- Organization - 05:32
Who is this course for?
- Employing marketing graduates and post-graduates with marketing diplomas but with no working experience.
- Marketing interns and executives are in charge of social media profiles.
- For social media service providers targeting content creators
- Working people in other fields planning to switch to marketing
Click on the links below to Download Social Media Marketing Masterclass: Facebook & Instagram!
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