This course, titled ‘Logo Design with Adobe Illustrator,’ familiarizes the user with an efficient way of creating logos through theory, practical skills, and activities. Yes, the professional Graphic Designer and Adobe Certified Instructor Martin Perhiniak will demonstrate his approach to design and discuss the tips which he accumulated during the 20 years of his experience cooperating with popular clients such as BBC, Mattel, IKEA, Google, Pixar and Adobe. This list encompasses initial brief and research, sketching or rough drafting, vector designing, and presenting the logos to the clients.
This class is suitable for graphic designers who are just starting their careers, designers who would like to enhance their technical insight and design experience, and Logo & Identity Design specialists. This is especially true for newcomers in logo design or Adobe Illustrator; the straightforward and practical approaches covered in this course, “Logo Design with Adobe Illustrator,” are easy to follow and implement. You will also be able to design several logos for a Food Market, work on a brand book, and, if you wish, redo famous logo practice to refine your skills.
To do this, you will need a copy of Adobe Illustrator or a similar vector drawing application, a sketchbook, and the desire to create something wonderful for this class. Strict drawing skills are not essential but can be useful when sketching.
Logo Design with Adobe Illustrator Table of Contents:
- Introduction: 01:57
- Type of Logos: 05:25
- Best Practices: 05:15
- Propositional Density: 06:28
- Brief: 02:03
- Research: 01:39
- Sketching: 01:18
- Tracing Sketches: 00:50
- Multiple Windows: 01:57
- Line Density: 02:26
- Symbols: 01:44
- Shading: 03:20
- Vector Workflow: 01:50
- Traditional: 04:56
- Monoline: 04:58
- Crest: 05:19
- Hidden Meaning: 04:06
- Playful: 04:29
- Abstract: 02:05
- Logo Design Process - Presentation: 00:34
- Creating Brand Guides - Part 1: 07:08
- Creating Brand Guides - Part 2: 06:16
- Exercise 1 - Mastercard: 01:53
- Exercise 2 - Target: 01:17
- Exercise 3 - Audi: 00:37
- Exercise 4 - Olympics: 02:26
- Exercise 5 - Vodafone: 02:03
- Exercise 6 - CBS: 01:16
- Exercise 7 - Toyota: 02:43
- Exercise 8 - BP: 03:08
- Exercise 9 - Woolmark: 03:11
- Exercise 10 - Twitter: 01:07
- Assignment: 00:55
Who is this course for?
- An up-and-coming marketer or graphic designer who would like to know about logo design.
- A Brand Guide is a document or manual that provides step-by-step instructions on how to structure a guide for a brand or company.
