Practical A/B Testing - Oluchukwu Okpala (Learn How to Set up A/B Tests)

Learn more about A/B testing, its uses, and how to implement it. This course, “Practical A/B Testing - Oluchukwu Okpala,” outlines the essential basics of the approach. Being introduced to the basic principles of AB testing, understand what position belongs to this method in digital projects and what tasks it can solve. Find out how goals are set, how and what measures are to be taken, and how control and treatment groups should be determined.

Understand how to choose variables to test and how to test them properly with a focus on participant assignment procedures. Acquire the skills how to analyze and interpret test results efficiently. Lastly, discuss ways to build on your current tests for enhancement to achieve variations and other related concepts that will be discussed in class. 

Practical A/B Testing - Oluchukwu Okpala Table of Contents:

1. Intro
2. Introduction to A/B Testing
3. Defining Objectives and Hypotheses
4. Implementing A/B Testing
5. Analyzing and Interpreting Test Results
6. Conclusion

Who is this course for?

1. Digital marketers
2. Product managers
3. Business analysts

Click on the links below to Download Practical A/B Testing - Oluchukwu Okpala!