The Rise of the Algorithms: How YouTube and TikTok Conquered the World - John M. Jordan

"The Rise of the Algorithms: How YouTube and TikTok Conquered the World” by John M. Jordan describes the phenomenon caused by the rapid rise of video-sharing platforms.

Jordan deconstructs the operations and the more specific aspects of ethical concern of today’s social media platforms, such as YouTube, TikTok, and Twitch, while accounting for the development and algorithmic control. Jordan emphasizes that the asynchronous shift in people’s relations changes not only interpersonal relations but also such societal institutions as mass media and business, as well as individual behaviors. Jordan concludes that humanity now faces challenges and threats, such as the influence of digital platforms and social networks, the invasion of the right to privacy, and the existence of fake news.

Offering a compelling analysis and practical recommendations, this book, "The Rise of the Algorithms: How YouTube and TikTok Conquered the World,” is more than a simple requisite for mastering the new form of cyberspace. It will be mandatory for politicians, engineers, journalists, and everyone who is currently involved in determining our online presence and future.

The Rise of the Algorithms: How YouTube and TikTok Conquered the World Table of Contents:

1. Introduction
2. Chapter 1: The Big Picture
3. Chapter 2: The Time Was Right
4. Chapter 3: How Do Video Platforms Work
5. Chapter 4: Learning
6. Chapter 5: Entertainment
7. Chapter 6: How Does Technology Shape Content
8. Chapter 7: Cross-Platform Ecosystems
9. Chapter 8: Situating Online Video
10. Notes
11. Bibliography
12. Index

Who is this course for?

1. Policymakers: In this case, the stakeholders are those who participate in formulating regulations and policies to govern the operation of online digital platforms, their contents, and privacy laws.
2. Technologists: Tech enthusiasts, such as developers, engineers, and designers, who seek to understand more about algorithms in online platforms.
3. Communication and media specialists: Journalists, public relations specialists, advertisers, publicists, and media studies students who want to understand the current trends in media usage, especially online media.
4. Researchers: people interested in net culture and its subcultures, social networking sites, digital anthropology, and similar topics.
5. General audience: If you are an internet user and sometimes wonder how such service providers as YouTube and
6. TikTok shapes society, culture, and people’s behavior. It may involve groups of individuals such as students, teachers, and other persons specifically in the areas of technology and new media.

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